The Bloom Menofesto
One of Bloom’s key aims is to lead and support industry-wide initiatives and outputs that create lasting change for women in the workplace. We strive to offer the industry practical advice and initiatives that tackle the real barriers women face at work. The Bloom Menofesto is an example of this and is designed to create real impact in the way that menopause is viewed and supported.
This is our Bloom Menofesto for change: change in the language, support and understanding given to women* in the communications industry in the lead up to, during and after their menopause.
Backed by our own Bloom ‘Understanding Menopause’ research carried out in late 2021, and with input from our members, it is a starting point to encourage an open dialogue within organisations to destigmatise & normalise something that 51% of the UK population will experience in their life.
We are delighted to have collaborated with Major Players to share these results, highlight the support that is much needed in the workplace and offer a blueprint menopause support framework for business leaders to adopt with their organisations.
*and anyone who experiences symptoms as a result of hormonal changes
The Bloom Mpower Accreditation
Would you like to nominate your organisation for a Bloom Mpower accreditation?
Bloom is recognising best practise in the communications industry by awarding our Bloom Mpower watermark to businesses who are demonstrating the very best support for peri/menopausal women* at work.
The Bloom Mpower watermark can be used within all marketing and recruitment materials, on socials, websites etc. as a mark of excellence in peri/menopause support and allyship.
*and anyone who experiences symptoms as a result of hormonal changes
Simply fill out this simple form to nominate your organisation:
The data we collect will only be used for the purpose of the accreditation and will be deleted once the accreditations have been announced. Please view our privacy policy for more information.
Submissions will be judged by a panel of Bloom Mpower members and allies.
About Bloom Mpower
Bloom Mpower was established to ‘mpower’ midlife
and beyond: to change the narrative around midlife and menopause, reframing attitudes, and pushing for age diversity and inclusivity to increase the longevity of women’s careers. Bloom Mpower launched the first ‘Understanding Menopause’ survey in late 2021.
This Autumn, Bloom Mpower will be conducting research into the experience of age diversity and inclusivity in the comms industry.