Our core programmes
The Bloom Mentorship
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
THE EXCHANGE
We launched The Exchange in 2019 as part of our objective to spearhead industry change and engage more men in the gender debate. It is a cross-mentoring programme that matches industry-leading men and Bloom members. The ethos is to open up a refreshingly honest dialogue between genders to help break down the stereotypes that limit the way we interact in the workplace and work together to make our industry more equal for all.
This programme now runs in partnership with the Institute of Practitioners in Advertising (IPA) as the IPA Council x iList Exchange Programme, matching senior leaders across the industry together.
The IPA Council x iList Exchange Programme, is a series of co-mentoring sessions running for six months organised by Bloom UK, between 14 IPA council members and 14 individuals from the IPA’s iList, which features trailblazers from across the UK’s advertising industry who have championed diversity and inclusivity and are committed to driving positive change. Building on Bloom’s ethos with The Exchange, the cross-mentoring collaboration with the IPA allows the IPA’s council members and iList trailblazers to share experiences and in turn create a cultural environment where diverse talent can thrive in the advertising sector.
“We recognise that the individuals in the IPA’s 2024 iList are demonstrably improving the diversity and inclusivity of our industry and by bringing the Bloom Exchange programme to the IPA Council members, this gives both parties an opportunity to find out more about the tireless work that is being done across our industry and also share experiences and learn from one another.
We hope that through these radically candid conversations we can help bridge cultural divides and work together in creating a cultural environment where diverse talent can thrive in our industry.”
“Sometimes a truly unique opportunity presents itself. The IPA x Bloom collaboration is exactly one of those moments. A chance for adland’s most progressive Diversity & Inclusion voices to come together with its most senior leaders; to learn from each other and to take their learnings back out into their agencies. Our industry will be a better place for it.”
“We’re delighted to be adding this exciting new dimension to the IPA iList programme with Bloom. The aspiration is that this initiative will be a win win for iListers and IPA Council members, and benefit the industry at large by providing inspiration and practical steps to help agencies bridge cultural divides across various intersectionalities.”